Murphy Marketing Research - Trendtown
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Show Me Your World
How Well Do You Know Your Customer?

So often, marketers have little time to really get to know their consumers. Show Me Your World® is our suite of innovative, qualitative tools designed to reveal consumer motivations and emotional triggers. Clients move beyond functional benefits to get a clear view of underlying emotions driving perceptions and behaviors. Consumer insight reaches an entrirely new level. And, it's a lot of fun! Our techniques include:

  • Brand Personification Tools
  • Collage Techniques
  • Mind Mapping
  • Decision Tree Mapping
  • Process Maps
  • Instant Insights
  • Group Scrapbooks
  • Photo, Audio and Online Diaries
  • Storytelling