Murphy Marketing Research - Trendtown
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Qualitative & Quantitative
Qualitative Research at its Brightest

Qualitative insight is the heart and soul of marketing research. The why driving the what. The what if that comes after the how many. Today, more than ever, clients need new and innovative ways to connect with their targets. It's not just enough to know consumers love hula-hoops. Real insight will tell you it's a lot more fun in cowboy boots. From new products, positioning, packaging to advertising, Murphy Marketing Research/TRENDTOWN understands the importance of getting to the heart of the matter. Let us show you how we're different.

  • Focus Groups
  • In Depth Interviews (IDIs)
  • Ideation and Brainstorming
  • In-home Visits
  • Store Shop-Along Interviews
  • Web Site Usability
  • Online Message Boards, Focus Groups and Communities
  • Ethnography