Murphy Marketing Research/TRENDTOWN received the 2009 BizTimes IQ (Innovation Quotient) Award for our innovative Sparks^® process with creative consumers.
http://www.biztimes.com/news/2009/5/1/iq-murphy-marketing-research-trendtown
 
For a video gaming study, we worked with teenagers and parents of teenagers to help re-design Play & Trade video stores during highly-interactive Sparks^® sessions. Read more ...
http://www.pr.com/press-release/144693
 

Getting Naked
New Packaging Case Study

Introducing the Tank Topper
New Product Development and Compensatory Behaviors

Ready, Fire, Aim
Positioning Strategies Re-visited

Break These Three Focus Group Rules
Going beyond traditional focus groups