Murphy Marketing Research/TRENDTOWN received the 2009 BizTimes IQ (Innovation Quotient) Award for our innovative Sparks® process with creative consumers.
For a video gaming study, we worked with teenagers and parents of teenagers to help re-design Play & Trade video stores during highly-interactive Sparks® sessions. Read more ...
Getting NakedNew Packaging Case Study
Introducing the Tank TopperNew Product Development and Compensatory Behaviors
Ready, Fire, AimPositioning Strategies Re-visited
Break These Three Focus Group RulesGoing beyond traditional focus groups