Murphy Marketing Research - Trendtown
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Fresh Ideas
Keeping it Fresh in the News

Murphy Marketing Research/TRENDTOWN received the 2009 BizTimes IQ (Innovation Quotient) Award for our innovative Sparks® process with creative consumers.
For a video gaming study, we worked with teenagers and parents of teenagers to help re-design Play & Trade video stores during highly-interactive Sparks® sessions. Read more ...

Fresh Thinking

Getting Naked
New Packaging Case Study

Introducing the Tank Topper
New Product Development and Compensatory Behaviors

Ready, Fire, Aim
Positioning Strategies Re-visited

Break These Three Focus Group Rules
Going beyond traditional focus groups