Murphy Marketing Research - Trendtown
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Ethnography
Live Your Brand Through Their Eyes

Ethnography enables you to understand your consumers' true behaviors and motivations by observing and interacting with them in their natural environments — home, work, school, favorite retail stores and even coffee shops.

Ethnography is ideal for:

  • Consumer Empathy and Understanding
  • New Product Development
  • Brand Exploration
  • Retail Insight
Ethnography:Lower Content

Insight is being there: Take a ride with motorcycle enthusiasts. See how real people do laundry. Watch everyday people donate blood. Bake with moms during the holidays. Eat lunch with salad eaters. Watch consumers clean their bathrooms. Shop along at a grocery store. Watch mom cook dinner for her family. Observe kids brushing their teeth. Watch brides register for wedding gifts. Design the kitchen of the future.