Murphy Marketing Research - Trendtown
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Cool People
Cultivating Cool Brands

We all know them — people who live their lives in creative and interesting ways. And while they don't know they are cool, the people around them do — and that's how we find them. Imagine a brainstorming session held in an inspiring venue. Innovative recruiting techniques, homework and creative problem-solving exercises all work together to help clients create new products or energize existing brands for today's lifestyles. Cool People® is ideal for:

  • Trend and Lifestyle Insight
  • Brand Insight
  • New Product Development/Enhancement
  • Concept/Product Optimization
  • Product Positioning