Sparks^® is our innovation and ideation process fueled by over 500 smart, creative consumers. Women, men, teens and 'tweens who love to think outside the box - way outside the box - and they are standing by to jumpstart your thinking! A Sparks^® session is a high-energy ideation experience that goes well beyond the traditional focus group. Clients love Sparks^® because they get to brainstorm along with the panelists.

Sparks^® is ideal for new product and concept brainstorming, packaging, product naming, promotions and positioning development.