Murphy Marketing Research - Trendtown
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Light A Fire

Sparks® is our innovation and ideation process fueled by over 500 smart, creative consumers. Women, men, teens and 'tweens who love to think outside the box - way outside the box - and they are standing by to jumpstart your thinking! A Sparks® session is a high-energy ideation experience that goes well beyond the traditional focus group. Clients love Sparks® because they get to brainstorm along with the panelists.

Sparks® is ideal for new product and concept brainstorming, packaging, product naming, promotions and positioning development.