Murphy Marketing Research - Trendtown
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Ethnography
Live Your Brand Through Their Eyes

Ethnography enables you to understand your consumers' true behaviors and motivations by observing and interacting with them in their natural environments — home, work, school, favorite retail stores and even coffee shops.

Ethnography is ideal for:

  • Consumer Empathy and Understanding
  • New Product Development
  • Brand Exploration
  • Retail Insight